Notes from the studio.
Practical writing on what things cost, what to build, and what we learned shipping it. No thought leadership — just the answers we give clients on calls.
What does a website actually cost in India?
Quotes for the same brief routinely differ by 10×. That is not because someone is cheating you — it is because "a website" describes at least four different products.
More articles
WordPress or a custom CMS? An honest decision guide
Most agencies answer this question with whatever they happen to sell. Here is the version that assumes you might walk away.
Local businessYour business has traded for 40 years and has no website. Does it matter?
The customers you already have will keep coming. The question is what happens to the ones who have never heard of you — and increasingly, to the ones who have.
Retail & commerceWhy a showroom needs a calculator, not just a catalogue
A catalogue answers "what do you sell". It does not answer "how many do I need" or "how will this look in my room" — and those are the questions that actually stall the sale.
PerformanceCore Web Vitals: what actually matters for an Indian business site
Your site is not slow because of one big mistake. It is slow because of thirty small decisions, most of which were made by a theme author who never met your customers.
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